Seven executive says the publicity from the Novak Djokovic rant was ‘fantastic’ 

It’s been the one incident to make world headlines off the again of Novak Djokovic’s controversial entry into Australia for higher or for worse.

Leaked footage of news anchors Rebecca Maddern and Mike Amor’s expletive-laden rant about the tennis skilled had left bosses at the Seven community outraged, apologetic and scrambling to search out the perpetrator.

But now one senior Seven executive has expressed the view that the publicity from the leak was a profit to the station reasonably than a detraction, in keeping with The Sydney Morning Herald’s Private Sydney.

Outlook: Seven executive says the publicity from the leaked footage of Rebecca Maddern and Mike Amor ranting about Novak Djokovic has been 'wonderful'

Outlook: Seven executive says the publicity from the leaked footage of Rebecca Maddern and Mike Amor ranting about Novak Djokovic has been ‘fantastic’ 

The executive reportedly believes that the publicity has actually been ‘fantastic’ for the community, particularly for Maddern after she not too long ago moved from Nine to 7Melbourne.

The optimistic viewpoint from some Seven executives relating to the publicity from the leak has correlated with the station’s current enhance in the TV scores. 

Seven loved a scores uplift on Wednesday – the evening after the off-air expletive-laden rant the place Maddern referred to Djokovic as a ‘mendacity, sneaky, a***gap’. 

Wednesday evening’s bulletin noticed a rise of 40,000 viewers compared to Tuesday evening. 

More viewers tuned in to 7News see if Maddern or Amor would handle the leak throughout the Wednesday 6pm news bulletin – which they didn’t. 

The 6pm Wednesday bulletin had 301,000 viewers from throughout Melbourne tuning in. In comparability, Tuesday’s bulletin at 6pm had 261,000. 

Follow up: More viewers tuned in to 7News see if Maddern or Amor would address the leak during the Wednesday 6pm news bulletin - which they did not

Follow up: More viewers tuned in to 7News see if Maddern or Amor would handle the leak throughout the Wednesday 6pm news bulletin – which they didn’t

Seven’s 6:30pm news on that very same evening nonetheless retained 291,000 viewers. 

The scores nonetheless fell quick to Nine news, who normally dominate the TV scores for news in the main metro cities. 

It was nonetheless an sudden enhance in viewership for Seven and comes as the community traced the perpetrator of the leak to a staffer at closed captioning firm Ai Media. 

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The staffer who leaked the video was subsequently sacked from the firm after an inner investigation passed off. 

Caught: The network traced the culprit of the leak to a staffer at closed captioning company Ai Media. The staffer who leaked the video was subsequently sacked from the company after an internal investigation took place

Caught: The community traced the perpetrator of the leak to a staffer at closed captioning firm Ai Media. The staffer who leaked the video was subsequently sacked from the firm after an inner investigation passed off

A press release from Ai Media learn: ‘As a results of the investigation, Ai-Media has recognized that an worker working remotely because of the COVID-19 outbreak was liable for the unauthorised distribution of the content material.’

‘Appropriate motion has been taken with regard to the worker accountable.’

The firm CEO Tony Abrahams stated Ai-Media has additionally reassured the Seven community that the firm has taken motion to make sure no future leaks. 

‘We are Australia’s main supplier of captioning companies and we perceive the significance of our work in making media accessible and inclusive to a wider viewers, whereas safeguarding the confidential data of our clients,’ he stated.

‘We have lengthy standing and powerful relationships inside the media trade in Australia, and worth our relationship with the Seven Network with whom we now have been working with for over 5 years.

‘This is the first such incident in Ai-Media’s 19-year historical past and enhanced controls have since been carried out to make sure it can’t be repeated.’

In the video, Ms Maddern known as Djokovic a ‘mendacity, sneaky, a***gap’ whereas getting ready to current the station’s 6pm news program.

Amor added: ‘That’s it, I imply he is an a***gap. He acquired a bulls*** f*****g excuse after which fell over his personal f*****g lies. It’s simply what occurs, proper, that is what occurred. 

Ms Maddern has since apologised to her bosses for dangerous mouthing the world primary. 

Daily Mail Australia has contacted Channel 7 for remark, in relation to this text. 

Rant: In the video, Ms Maddern called Djokovic a 'lying, sneaky, a***hole' while preparing to present the station's 6pm news program

Rant: In the video, Ms Maddern known as Djokovic a ‘mendacity, sneaky, a***gap’ whereas getting ready to current the station’s 6pm news program

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