North Dakota seeks new deal with Josh Duhamel as pitchman

North Dakota is working to increase its contract with Hollywood actor Josh Duhamel to advertise tourism in his residence state

BISMARCK, N.D. — North Dakota is working to increase its contract with Hollywood actor Josh Duhamel to advertise tourism in his residence state.

Among the least-visited states within the nation, North Dakota’s prime tourism official mentioned the 48-year-old star of a number of “Transformers” motion pictures has been efficient in attracting guests to the state higher recognized for its brutal chilly climate than as a trip vacation spot.

“He has helped develop our picture and consciousness of our state,” mentioned Sara Otte Coleman, who heads the state’s tourism company.

Duhamel, a local of Minot, has been the face of North Dakota and its pitchman since 2013. He has been paid greater than $1 million from the state since then.

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“He’s an incredible ambassador for our state and cares about the place he comes from,” Otte Coleman mentioned.

Duhamel was the honorary chairman of fund that raised tens of millions of {dollars} for victims of a 2011 flood in his hometown that swamped greater than 4,000 properties and businesses. About 11,000 folks had been compelled to evacuate.

The residence the place Duhamel grew up and his sister and her household’s residence had been severely broken. He appealed to his followers on social media and on TV appearances to assist the victims of the flood.

His present two-year tourism deal expires in December. Otte Coleman mentioned she expects Duhamel to signal an extension, although she wouldn’t disclose the phrases of the provide.

The campaigns have featured the previous style mannequin as only a common man doing every thing from fishing and biking to attending faculty soccer and hockey video games. Some additionally embody his son Axl, whose mom is Black Eyed Peas singer Fergie.

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The marketing campaign has included TV and print adverts, as nicely as journey and searching guides.

Ads that includes the actor have largely appeared within the neighboring states of Minnesota, Wisconsin, South Dakota and the close by Canadian provinces of Saskatchewan and Manitoba. Ads even have appeared within the Chicago-area, and Denver, which is residence to many North Dakota expatriates, Otte Coleman mentioned.

Tourism is the North Dakota’s third-largest business, behind vitality and agriculture. The largest draw is Theodore Roosevelt National Park in western North Dakota’s badlands.

Tourism final 12 months was damage by the pandemic, although many guests sought solace mountain climbing and tenting within the state’s wide-open areas, which made monitoring them troublesome, Otte Coleman mentioned.

North Dakota had 18.7 million guests in 2020, down 21% from the earlier 12 months, company knowledge present. Visitor spending totaled $2.1 billion, down almost 32%.

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