From Okay-pop bands to Korean dramas and 10-step Korean skincare regimens, Korean tradition has prompted a serious stir all through many industries.
Hallyu, the Korean wave, has now washed over the fashion trade bringing mega music and movie stars to the entrance of among the world’s most luxurious high-end fashion homes.
This month Louis Vuitton introduced South Korean actress Ho Yeon Jung as their new international Maison Ambassador.
If you don’t know who Jung is then you definitely clearly haven’t seen one of the crucial common and talked about Netflix collection proper now, The Squid Game.
However her position in the thriller collection isn’t what bagged her the title of Maison Ambassador.
Having first graced the runway for Louis Vuitton for Spring-Summer 2017, she continued to embody the Maison by means of fashion exhibits and the Pre-Fall 2017 ready-to-wear marketing campaign.
“I instantly fell in love with Ho Yeon’s nice expertise and improbable character, and I’m trying ahead to beginning this new chapter of the journey we started at Louis Vuitton a number of years in the past,” mentioned Nicolas Ghesquière, Louis Vuitton’s creative director of girls’s collections.
“It is an honour to begin my performing profession with Louis Vuitton, the model I’ve modelled for. I stay up for all of the moments with Louis Vuitton as a worldwide ambassador” provides Jung.
After successful the Asian Star Award on the Asian Model Awards in 2019, Jung walked for quite a few international fashion manufacturers.
The Squid Game star isn’t the one Korean celeb Louis Vuitton has signed up.
In probably the most well-known Okay-Pop boy band, BTS has swept the world with pleasure and buzz as they have been appointed the ambassadors for Louis Vuitton.
In April, the members of common boy band grew to become Vuitton home ambassadors and in July Virgil Abloh, Louis Vuitton menswear designer, shocked the world with the discharge of a spin-off fashion film devoted to his fall/winter 2021 assortment and modelled by the members of the world’s largest boy band.
The women from the all-girl popgroup, Blackpink, aren’t stranger to luxurious fashion and way of life manufacturers.
Chanel has labored with band member Jennie Kim because the starting of her music profession and she or he lately starred in the brand new Calvin Klein marketing campaign as its new ambassador for the Heron Preston for Calvin Klein assortment.
Other Blackpink member, Rosé, started her collaboration with Saint Laurent in 2019 and has been featured in varied campaigns. Soon after her Saint Laurent position, she was appointed the brand new international ambassador of Tiffany & Co.
Lisa, the group’s dancer and rapper was lately appointed ambassador for Bvlgari and has appeared in a number of campaigns by the jewelry home.