Charles ‘Jerry’ Juroe, a veteran marketing and public relations skilled finest recognized for dealing with the promotion of 14 installments of the James Bond film franchise relationship again to the very first, has died at 98.
Juroe died Sept. 30 of pure causes at his residence close to Valencia, Spain, his pal Mark Cerulli, who edited his 2018 memoir Bond, the Beatles and My Year with Marilyn: 50 Years as a Movie Marketing Man, advised The Hollywood Reporter.
“He made an enormous contribution to the success of the sequence from the very first promotional tour to Italy in 1962 for Dr. No with Sean Connery to his retirement as director of marketing on Licence To Kill,” Bond producers Michael G. Wilson and Barbara Broccoli stated in a press release. “Our hearts exit to his daughter Kim.”
Born in San Francisco on Sept. 19, 1923, Juroe’s first style of Hollywood got here earlier than he was even a teen when he gained a contest to attend an advance screening of 1935’sThe Lives of a Bengal Dancer at Paramount’s native workplace. But any considered a future in showbiz was placed on maintain when, per the needs of his father, a profession naval officer, he went off to the Castle Heights Military Academy in Lebanon, Tennessee, the place he studied from 1935 to 1941. He graduated shortly earlier than the assault on Pearl Harbor, whereupon he was referred to as as much as serve within the Army.
Juroe volunteered for the Office of Special Services and for a time escorted stars like Rita Hayworth and Bob Hope round navy bases, a job he liked. “No faculty or college may ever examine to the significance of this schooling I obtained courtesy of Uncle Sam,” he would later write. “All I knew was that this was what I needed to do with my life and that by some means I might make it occur.” That he did — however not earlier than being transferred to the European theater the place, as an infantry officer, he took half within the D-Day touchdown at Normandy and was wounded on the Battle of the Bulge. (He was offered with France’s Legion of Honor by French president Emmanuel Macron on the seventy fifth anniversary of D-Day.)
Upon being honorably discharged in October 1945, Juroe returned to the Bay Area. There, he landed a job working for Fox West Coast Theaters, first because the assisant supervisor of the Rialto cinema and then as its publicity chief. He left to supervise publicity for the Herbert Rosener Theaters, and then for Paramount Theaters in San Francisco, earlier than incomes an invite, in 1950, to return work in Paramount’s publicity division on the studio’s lot in Hollywood.
This first of a number of stints at that studio reunited him with Hope, who turned a pal; launched him to many different A-listers, together with (*98*) Hitchcock; and led to him selling tasks reminiscent of 1950’s Sunset Blvd. and two for Cecil B. DeMille, 1952’s The Greatest Show on Earth, which gained the most effective image Oscar, and 1956’s The Ten Commandments. For the French launch of the latter, he managed to rearrange for posters of the film to be plastered on the doorways of Paris’s Notre Dame cathedral. “Now that’s press agentry,” James Bacon, the Associated Press’s Hollywood correspondent, wrote in his memoir Made in Hollywood.
Juroe’s profession would repeatedly take him again to Europe. He left Paramount to work for Arthur P. Jacobs‘s publicity agency, and one in every of his extra memorable duties was taking care of Marilyn Monroe in England in the course of the manufacturing of 1957’s The Prince and the Showgirl. While escorting Monroe to a gala, he met one other girl who would turn into his spouse, the actress Lynn Tracy. They have been married for 42 years, till Tracy’s dying in 2001. It was whereas working for Jacobs that Juroe additionally first met a person who would play a significant function in the remainder of his life, producer Albert ‘Cubby’ Broccoli.
Shortly thereafter, Juroe started overseeing European publicity for United Artists, which introduced him again in contact with Broccoli and his producing companion Harry Saltzman, who have been making ready to launch the primary installment of the Bond franchise, Dr. No, by UA. He asserted in his memoir that it was on the continent that Bond first turned a phenomenon: “The first launch of Dr. No in America, the distribution was principally to drive-ins in Texas and locations like that, and it simply didn’t work. There was not even an upmarket East Side New York launch. I wouldn’t say that it was mishandled as a lot as I’d say that they simply didn’t know what they’d. But it was circled by the success in Europe. It was so massive in Europe, and then in fact, the factor about [President John F.] Kennedy being an enormous fan of Ian Fleming was an enormous assist. We obtained an amazing quantity of publicity out of the releases in Europe and ultimately in America.”
Over the subsequent few years, Juroe oversaw the European promotion of 1963’s From Russia with Love, 1964’s Goldfinger, 1965’s Thunderball and 1967’s You Only Live Twice. “I spent extra time over with Cubby and Harry than I did in my very own workplace,” he would later recall. “They simply took over my life.” Not that he minded — he would later describe Broccoli as “one of many best human beings it turned my distinct honor and privilege to know.”
Juroe was briefly lured away to work for Paramount in Europe and then Universal in New York. “I used to be content material at Universal,” he later defined, “however when the chance got here about to return to the Bond operation, I bade farewell to New York but once more and was quickly flying again to Europe.” He was at UA for the discharge of 1974’s The Man with the Golden Gun and then went in-house at Broccoli and Saltzman’s EON Productions as chief marketing government, through which capability he labored on 1977’s The Spy Who Loved Me, 1979’s Moonraker, 1981’s For Your Eyes Only, 1983’s Octopussy, 1985’s A View to Kill, 1987’s The Living Daylights and 1989’s License to Kill.
He traveled the world with the Bond movies and was current for moments each glamorous (assembly Princess Diana at a screening) and gutting (“I used to be with Pierce [Brosnan] when he was advised that he was now not going to be Bond,” he remembered in Mark A. Altman and Edward Gross‘s Nobody Does It Better: The Complete, Uncensored, Unauthorized Oral History of James Bond, including, “I obtained the decision from Cubby in Hollywood and needed to move the cellphone to Pierce. It wasn’t simple. He was simply destroyed.”). And till his retirement in 1990, it was his project to supervise the 007 model all around the globe.
The veteran publicist Dick Guttman, who Juroe thought of one in every of his most proficient protégés, tells The Hollywood Reporter, “I used to be working in Paris on Love within the Afternoon [for Herb Stern of Allied Artists], and I needed to go to England to purchase a typewriter that had an English-language face on it, so I ended in to see Jerry. He was doing The Prince and the Showgirl — I’d heard of him as a result of he was legendary even earlier than the Bond movies — so I went to his workplace, and he was on the cellphone as a result of Marilyn was inflicting some type of downside, and he was so indignant that he slammed down the cellphone and it broke to items. Then he picked up a shard of the cellphone and stated, ‘How did that occur?!’ And I stated, ‘I actually wish to work for this man.’”