High in retail is more anchored in supermarkets, says IBGE

The quantity bought rose 0.6% in November in comparison with October, however solely three of the eight actions surveyed recorded advances

The much less favorable gross sales efficiency in the Black Friday promotions marketing campaign and the nonetheless excessive inflation in the nation prevented a more favorable outcome in retail gross sales in November, stated Cristiano Santos, supervisor of the Monthly Trade Survey (PMC) on the Brazilian Institute of Geography and Statistics (IBGE). The quantity bought rose 0.6% in November in comparison with October, however solely three of the eight actions surveyed registered advances.

“If we take a look at this margin information (sequence with seasonal adjustment), it is a knowledge being anchored by a really robust exercise, which is supermarkets”, identified Cristiano Santos, saying that supermarkets adhered to Black Friday promotions and benefited from additionally an increase in credit score. “In reality, 5 of the actions surveyed had a destructive change in quantity”, he pressured.

The decreases had been registered in furnishings and family home equipment (-2.3%), materials, attire and footwear (-1.9%), fuels and lubricants (-1.4%), books, newspapers, magazines and stationery (-1 .4%) and tools and provides for workplace, IT and communication (-0.1%). In the wrong way, there have been advances in hypermarkets, supermarkets, meals merchandise, drinks and tobacco (0.9%), pharmaceutical, medical, orthopedic, perfumery and beauty articles (1.2%) and different articles for private and home use ( 2.2%).

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“Activities which have a robust Black Friday confirmed a drop in quantity”, noticed Santos, declaring for example the segments of furnishings and home equipment and materials, clothes and footwear.

In the expanded retail commerce, which incorporates the actions of automobiles and development materials, there was a rise of 0.5% in November in comparison with October. The phase of automobiles, bikes, elements and items registered a excessive of 0.7%, whereas development materials rose 0.8%.

The earlier month’s retail outcome, October in comparison with September, was revised from a decline of 0.1% to a rise of 0.2%. In prolonged retail, the October price in comparison with September was revised from a 0.9% lower to a 0.8% drop.

“Revisions are even more adjustment. New data got here in, nevertheless it was more adjustment (of the statistical mannequin that neutralizes seasonal impacts)”, defined Santos.


Compared to November 2020, retail commerce had a decline of 4.2% in November 2021, the sharpest for the month since 2015, when it shrank 7.8%. Seven of the eight actions recorded losses. In prolonged retail, gross sales fell 2.9%. The automobile phase grew 1.7%, however development materials fell 4.1%.

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Santos remembers that the comparability base for November 2020 was very excessive, which additionally contributes to decrease gross sales this yr.

“There is additionally an inflationary element affecting some actions fairly a bit,” added the researcher.

The weakest Black Friday in 2021 contributed -0.8 share level to the 4.2% drop in retail gross sales in comparison with November 2020. In prolonged retail, this destructive contribution was 0.7 share level for the lower of two.9% in quantity bought, calculated the IBGE.


The enchancment in retail efficiency from October to November precipitated the gross sales quantity to be 1.2% above the extent of February 2020, in the pre-pandemic interval. In expanded retail, which incorporates automobile and development materials actions, gross sales function 1.9% beneath the pre-pandemic degree.

However, solely the segments of pharmaceutical articles, development materials, different articles of private and home use and supermarkets are working above the pre-sanitary disaster degree.

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The pharmaceutical articles phase operates at a degree 13.2% above the pre-sanitary disaster; development materials, up 12.6%; different articles for private and home use, up 11.1%; and supermarkets, 1.7% up.

Vehicles are 5.9% beneath their February 2020 degree; furnishings and home equipment, down 14.8%; attire, down 7.5%; fuels, down 12.5%; IT and communication tools, down 12.8%; and books and stationery, down 37.7%.


“There continues to be this heterogeneity in phrases of development in retail actions and in addition in expanded retail”, acknowledged Santos. “It’s fairly uneven actually nonetheless, and I’m unsure if will probably be the identical once more in the long run, or at the least more homogeneous,” he concluded.

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