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At first look it seems to be like the true factor.
But on nearer inspection, one can inform it’s a pretend account.
Under further contact data it lists a Gmail electronic mail deal with and the branding seems to be form of off kilter.
But that hasn’t stopped a pretend Chicken Licken account from amassing 16K followers and 16.5K likes.
And then there are the posts – offensive, racist and in very dangerous style (excuse the pun).
Its latest publish went viral in a single day after utilizing a derogatory stereotype whereas referring to colored individuals.
Of course woke Twitter caught wind of the viral publish and instantly demanded solutions.
Local journalist and TV presenter Robin Adams was one of many first to name out the pretend publish.
“I don’t imagine this for one second.
“Fake news. Must be! Right @ChickenLickenSA?
“Mense (individuals) attempting to drag your good identify by way of the mud,” he tweeted.
Hi Robin, thanks for bringing this to our consideration. This is from a pretend account and never our official Facebook account, we have reported the web page and kindly request that you simply assist us by reporting it too. Here is our official Facebook account: https://t.co/CZCJM7yNft
— Chicken Licken® (@ChickenLickenSA) October 13, 2021
The one and solely Chicken Licken instantly responded to the publish, saying: “Hi Robin, thanks for bringing this to our consideration.
“This is from a pretend account and never our official Facebook account, we’ve reported the web page and kindly request that you simply assist us by reporting it too.”
The franchise additionally launched an official assertion, including: “We have been made conscious of the pretend Facebook account identified to publish derogatory and discriminatory content material utilizing our emblem and model identification.
“We would love to alert our customers and the general public on this pretend account which isn’t the official Chicken Licken account and doesn’t replicate what we stand for as a business.
“As a proudly South African fast-food hen outlet beloved by many throughout races and cultures; we’re extraordinarily disturbed by the disparaging and dangerous content material on that web page which seeks to injury our fame and model.
“We have launched an investigation on the account and reported it to Facebook to urgently intervene.”
The pretend account has confirmed to be problematic to say the least.
Judging from their feedback, some Facebook customers are beneath the impression that it does belong to the hen quick meals franchise.
“Whoever does marketing wants to do a bit extra sensitivity coaching. The posts are actually terrible and divisive,” commented one consumer.
“Degrading remark’s about racial teams,” stated one other, whereas another person commented: “disrespect for individuals is all I can say”.
In the meantime, loyal Chicken Licken customers are inspired to report the pretend Facebook account earlier than it does any actual injury.
In November 2020, Nando’s additionally discovered itself the goal of a pretend Twitter publish. Jumping on the dialog about Shepherd Bushiri fleeing the nation, the pretend account shared an advert graphic about Bushiri demanding ten scorching full chickens every single day if individuals need him to come again, or else they may see him subsequent 12 months in January.
In response, Nando’s SA commented whereas they valued the keenness of followers for his or her model, they didn’t respect the manufacturing of those pretend adverts or parody accounts.